Tips to Use Whiteboard Animation for Internet Marketing
People online have notoriously short attention spans, giving internet marketers only 54 seconds to make an impression. The best way to get your message noticed is to use video, but which kind of video proves to be the most effective? The answer is whiteboard animation. They’re fun to watch and can present information in a way that is easier to remember and understand the entertainment value. They are relatively cheaper to produce than a video with live actors, too. And best of all, there are multiple ways to use them in internet marketing. Here are just some of the possibilities:
1. Use them on your homepage.
Don’t let an intimidating block of boring text greet your visitors when they arrive on your homepage. Put an engaging whiteboard animation message and you will likely get their attention. Whether you’re selling a product or explaining your company’s vision, a 60 to 90 second whiteboard video is a better jumping off point for visitors.
2. Post them on Youtube.
Over three billion people go to Youtube daily. Do you even have a channel on that platform? If you don’t, it’s time you uploaded a whiteboard animation video to start. Optimize your video’s title and description with your targeted keywords so more potential customers can see it.
3. Use then as alternatives to whitepapers.
If you are in an industry that regularly conveys highly-technical information, then you probably use whitepapers—which are, to be frank, quite boring for an average reader. You can share the same message in a whiteboard ‘scribing’ format and make it more engaging. Focus your video on content that your target customers will find useful. Incorporate industry trends, insider information, and new data to turn your whiteboard animation papers into effective content marketing tools.
4. Use them in your training library.
Do you offer training resources on your website? Try using whiteboard videos to give a visual later to your training materials. Aside from making your message easier to digest, doing this will also make your content more shareable.
5. Use them as alternatives to information graphics.
Arguably the hottest kind of content in digital marketing today is the infographic—an image that presents data in an exciting visual way. Infographics can be effective in attracting new visitors, but they’re static—so viewers have to determine by themselves how to interpret and engage with your message. Remedy this situation by using whiteboard videos instead.