Summer 2018 overview men fashion statement

Dad Denim

Menswear likes extremes. So, just when it looked like circulation-restricting spray-on jeans were never going to die, SS18 gifted us with leg-friendly dad denim. Think loose fit, light wash, unfussy and straight up and down. Like a more stylish, dialled-down version of the normcore trend, dad denim unites baby boomers and millennials through a love of unfussy comfort (just don’t mention the housing market).   

Irony addicts Vetements almost single-handedly kicked off the whole dad denim revival, and we couldn’t be happier. It’s comfortable, doesn’t make you look like you’re trying too hard and gives legs everywhere the breathing space they’ve been so desperately craving for the past decade or so. Plus, Simon Cowell has been vindicated: he knew all along that going loose on the legs would eventually cycle back around. Isn’t that right, Si?

As for the rules of dressing like your dad (only much, much better): go for cropped designs or pinroll your jeans (pools of fabric at your feet are still not cool) and team with T-shirts, statement trainers, Chelsea boots and loose-fitting shirts in pastel shades. Skinny jeans, your vice-like grip is no more.

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